Detroit Show 2010 Highlights: Chrysler Delta Concept

Once Fiat took an interest in Chrysler, many figured it wouldn't be long before Chrysler-branded Fiat products would show up in the U.S. Now, the first one is here. Fiat subsidiary Lancia has rebranded its Delta hatchback as a Chrysler for the 2010 Detroit Auto Show.

We heard a few weeks ago that the rebranding of Lancia vehicles was a possibility, but we were still pleasantly surprised to see a new model on Chrysler's stand next to a handful of badge-only special editions. In all that domestic rebadging, though, no one seems to have come up with a new name for the Delta. For now, it's simply known as the Chrysler Lancia. From the looks of things, it's a Lancia Delta with new-age Chrysler badges and a Chrysler corporate grille, and truth be told, it doesn't look that bad.

The real question is what this car represents. It very well could be a peek into the future Chrysler lineup, one populated with Fiat models. On the other hand, it could also be a look at Fiat's strategy to rebrand some its models worldwide as Chryslers thanks to the American brand's better name recognition in some markets. For its part, Chrysler isn't saying why it's here, but it's a good bet that they're testing the waters in Detroit for Italian rebadges.
Thanks to: Motor Trend